Principles Of Marketing By Philip Kotler Ppt Access

Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.”

He points to the final slide.

“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.” principles of marketing by philip kotler ppt

Six months later, Maya opens her laptop. Dr. Kotler appears one last time. Post-credits scene: Maya now teaches a local business