Milton Rokeach The Nature Of Human Values 1973 May 2026

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Then do the same for the 18 Instrumental Values. milton rokeach the nature of human values 1973

When Rokeach administered his survey across the U.S., he found a fascinating split. The top Terminal Value was often “Family Security,” while “Freedom” ranked highly but “Equality” ranked surprisingly low (often #7–12). Meanwhile, the top Instrumental Value was almost always “Honest,” followed by “Ambitious.” By [Your Name] Then do the same for

Rokeach didn’t just ask, “What do people value?” He asked a deeper question: How do values actually work as a system? Rokeach’s core argument is simple yet profound: A value is an enduring belief that a specific mode of conduct or end-state of existence is personally preferable to its opposite. Meanwhile, the top Instrumental Value was almost always

Because as he wrote in the closing pages of The Nature of Human Values : “To understand a man’s values is to understand the man.”