Matomo Utm Parameter [VERIFIED]

https://example.com/product The same URL with UTM parameters:

solve this problem. They are short text tags added to the end of a URL. When a user clicks that link, the tags are sent to your analytics platform—in this case, Matomo (formerly Piwik). matomo utm parameter

| Parameter | Use Case | |-----------|----------| | utm_campaign=spring | Standard, widely supported | | pk_campaign=spring | Matomo-native (no pk_source or pk_medium needed — Matomo infers) | https://example