Introduction To - Marketing Research Ppt !!top!!

– What will happen? Example: “If we raise price by 10%, demand will drop 5%.”

– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). introduction to marketing research ppt

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | – What will happen