"PageRank gives your site a score (roughly 0 to 10)," Leo said. "Every link from another site is a 'vote.' But not all votes are equal. A link from the BBC’s homepage (a high-PageRank site) is worth a million votes from your cousin’s Geocities page (a low-PageRank site)."
"Remember," Leo told her at their anniversary coffee, "PageRank is about trust through links . Alexa Rank is about polling a subset of users . Domain Age is about patience . One is an algorithm, one is a survey, and one is a birth certificate. They’re not the same. Never confuse them." «google pagerank» «alexa rank» «domain age»
A year later, Maya’s blog was the go-to resource for vintage Omega collectors. She had never bought a single link. She had simply respected the Judge (PageRank), understood the Pollster’s limits (Alexa), and leveraged the Elder (Domain Age) without relying on it. "PageRank gives your site a score (roughly 0
Maya nodded. "So the Elder gives you a head start, but not a free pass." Maya bought an expired domain that was 8 years old— ticktocktreasures.com . It had a clean history. That was her Domain Age advantage. Alexa Rank is about polling a subset of users
Alexa Rank worked via browser extensions and toolbars that users installed. These extensions tracked what sites they visited. If a million people had the Alexa toolbar, and only ten of them visited Maya’s watch blog, her Alexa Rank would be terrible (a high number, like 8 million). If everyone visited, her rank would be amazing (a low number, like 500).
She then wrote a detailed guide to identifying fake vintage Rolex dials. A famous Swiss watch forum linked to her article. Another link came from a university’s horology club. Her began to crawl upward.