Effective Business — Communication By Asha Kaul

The head of sales snorted. "I don't care about Kalman filters. Will a customer understand how to use it?"

"You spoke to the CFO like he was an engineer. He doesn't care about Kalman filters. He cares about cash flow. The sales head doesn't care about torque. She cares about client objections. You must translate your language into their reality." effective business communication by asha kaul

Asha pulled out a single sheet of paper—her famous framework. The head of sales snorted

"Every sentence you speak, ask yourself: So what? You say, 'Latency is down by 0.43%.' So what? That means fewer collisions, which means lower insurance premiums. That's the message." ask yourself: So what? You say