Now, with their 2023 book , the authors are taking on another sacred cow of modern business: disruption . The Core Argument: Innovation vs. Disruption For years, the mantra of Silicon Valley and corporate boardrooms has been "disrupt or be disrupted." The assumption is that true innovation requires destroying old models, displacing incumbents, and often eliminating jobs.
By W. Chan Kim & Renée A. Mauborgne
For anyone tired of the "winner-takes-all, loser-loses-all" narrative of modern business, this book provides a refreshing, actionable, and human-centric roadmap to growth.