Becoming A Microsoft Dynamics 365 Marketing Functional Consultant Malin Martnes Pdf Now

Malin Martnes had never planned to become a functional consultant. She’d studied literature and spent three years managing a small bookstore’s social media. But when the bookstore was acquired by a retail chain using Microsoft Dynamics 365, she was thrown into the deep end.

“You’re not a coder, Malin,” her manager said. “But you understand customers. That’s why you’ll learn the functional side of Dynamics 365 Marketing.” Malin Martnes had never planned to become a

Malin imagined a shopper named Elena. Elena browsed cookbooks but didn’t buy. In Dynamics, Malin built a journey trigger: Abandoned browse → send recipe ebook after 2 hours → score lead +10 . She tested it live. Elena downloaded the ebook. Then registered for a webinar. Then bought. Malin Martnes had never planned to become a