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Developed by Igor Ansoff in 1957, this matrix helps businesses decide how to grow by weighing the risk of selling existing or new products in existing or new markets.
It presents 4 core growth strategies:
Ansoff
Developed by Igor Ansoff in 1957, this matrix helps businesses decide how to grow by weighing the risk of selling existing or new products in existing or new markets.
It presents 4 core growth strategies: